OUR WORK

internal communications, messaging, content & graphic design

Farm Stores

DELIVERABLES: A "re"-start-up, this convenience franchise company grew exponentially in just two years. As it grew in size and national presence, internal communications needed to be at the forefront of its marketing strategy. BlueJay Public Relations conceptualized and designed a quarterly newsletter to keep its internal audiences informed on company updates and the industry landscape. BlueJay now writes its quarterly newsletter, highlighting Farm Stores news and goals.

 
WHAT THEY SAY

"I have known Abby for more than a decade, and working with her on Farm Stores internal communications has proven to be on point and effective. Her skills and experience in communications complement our marketing efforts. Her writing shows how much she has learned about our company and industry, listening to our staff and capturing their voices to align with Farm Stores goals and culture. I look forward to expanding our public relations efforts and initiatives with her as our company continues to grow."

adelaida atabaki

Chief Financial Officer, Farm Stores

messaging & positioning and website content

A&E AeroGroup

DELIVERABLES:  Work involved website content creation and editing from technical language to a friendly corporate feel.  BlueJay PR also developed recommendations addressing current aviation stakeholder market presence and insights to expand A&E AeroGroup's communications efforts.

 
 
WHAT THEY SAY

"Our website was in urgent need of some revamping.  Abby came to us with her candid insights into how we could better present ourselves online.  She learned the industry from her own research and competitor analysis, delivering content that was carefully crafted and thoughtful.  I was impressed at how she assimilated the information and was able to turn our online presence into material our non-technical clients can read through.  This effort has made us a more approachable company.  I've enjoyed working with her and look forward to implementing more of her suggestions to enhance our communications efforts."

Gustavo P. Martinez

Principal, A&E AeroGroup

translation, copy editing and graphic design

Crabtree & Evelyn

DELIVERABLES:  Work involved translation and editing of marketing materials from English to Spanish.  Project also involved the translation and editing of company training presentations as well as the product sales brochure, using InDesign software.

 

 
WHAT THEY SAY

"I have worked with Abby as my brand opened new points of distribution within Latin America.  She was a perfect fit for our translations projects.  Abby’s attention to detail, flexibility, and willingness to learn our products to create high quality presentations was a tremendous help to our business.  An example of Abby’s flexibility is that she adopted and learned a new design program just to benefit us in making our formats flow.  I highly recommend Abby as a great business partner. She is truly an asset and a pleasure to work with." 

KATHERINE GRACE SIMARD

Crabtree & Evelyn

messaging, social media, marketing content development and graphic design

Triumph Steps™

DELIVERABLES:  Careful research and analysis led to the development of clear messaging and an initial social media campaign.  We created a series of blog posts and articles carrying consistent messaging that were posted to the company's social media on LinkedIn, Facebook, and the corporate website.  Services also included designing and editing of promotional materials, as well as teacher and student workbooks published and available on Amazon.com.

 

 
WHAT THEY SAY

"Abby is a creative and knowledgeable communications professional who brings new ideas to clients to enhance their marketing potential.  I have witnessed this first hand with my company, Triumph Steps™.  Since I launched my business, she has understood and has been thoughtful about my ideas and vision for my company.  Abby is someone who is loyal to my voice and my vision.  I trust her writing and recommendations, whether she is writing an article, translating my program materials, or providing communications advice for media and customer outreach.  I enjoy working with Abby and would recommend her experience and talent to other clients seeking a strong communications professional by their side.  Her integrity and openness to learning about your business will be refreshing and will allow you to further explore marketing opportunities that you may not otherwise see."

beatriz martinez-peñalver

Triumph Steps™, Founder & Owner

Contact Us:
(305) 322-4122
info@bluejaypr.com

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